You don't need a consultant to find out how AI sees your clinic. You need 15 minutes and a free ChatGPT account.
Run these six prompts tonight. Write down what you see. The pattern that emerges will tell you more about your real online position than most six-figure marketing audits.
The setup
Open ChatGPT (the free version is fine). If you have access to Claude or Perplexity, run these in parallel — the answers often differ in revealing ways.
Don't sign in if you can avoid it. You want to see what a new patient with no history would see, not a personalised answer the model has tuned to your previous prompts.
Prompt 1: The category query
"What are the best clinics for [your top treatment] in [your city]?"
This is the question you most want to win. It's also the one most likely to surprise you.
Three things to look for:
- Is your clinic mentioned at all?
- If so, in what position and with what description?
- Who is mentioned, if it isn't you?
Don't be discouraged if you're not there. Almost no UK clinic ranks well on this query right now. The point is to see who does and what's distinctive about them.
Prompt 2: The "is X any good" query
"Is [Your Clinic Name] any good?"
This is the question prospective patients ask after they've heard your name from a friend, an Instagram post, or a passing reference. The answer is what gets them to book — or not.
Look for:
- Whether ChatGPT knows you exist
- Whether the description is accurate
- Whether it mentions anything specific (practitioner names, signature treatments, location)
- Whether the tone is positive, neutral, or vaguely cautionary
The cautionary tone is the worst outcome. AI hedges when it doesn't have enough confident information. If your clinic is being hedged, the patient hears "maybe avoid."
Prompt 3: The natural-language patient query
"I'm in my 30s and want lip filler that looks natural. Where should I go in [your city]?"
This is closer to how patients actually phrase questions. They include their demographics, their goals, and their constraints.
Watch how the answer adapts. Sometimes the same clinics get recommended; sometimes a different set entirely. The clinics that show up here are positioned for that specific patient profile — which is something you can do too.
Prompt 4: The competitor query
"Compare [Your Clinic] and [Competitor Clinic]."
Pick a competitor in your area. Look at:
- How AI describes the differences
- Which clinic comes off better, and why
- Which specifics it pulls about each (practitioners, prices, specialisms)
- Whether the comparison is even possible — sometimes ChatGPT only has detail on one side
This prompt is uncomfortable. It's also the most useful single prompt you can run.
Prompt 5: The deeper-funnel query
"What should I look for in an aesthetic practitioner before booking?"
This is what patients ask when they're researching the category, before they've shortlisted clinics. The answer often becomes their checklist.
Look for what AI tells them to prioritise: credentials, training, consultation process, specific techniques, regulatory body memberships, before/after evidence. Then ask whether your website makes it easy to find that information.
If the AI is teaching patients to look for things you have but don't surface clearly, that's a quick fix.
Prompt 6: The category authority query
"Who are the leading aesthetic practitioners in the UK?"
You probably won't be on this list. Almost nobody is. But the people who are tell you exactly what authority looks like at the top of your industry — what they're known for, where they appear in press, what positioning has compounded over years.
It's a useful benchmark for what "winning" the AI visibility game looks like long-term.
What to do with the results
After 15 minutes you'll have a rough picture. Three patterns to look for:
You're invisible. No mentions, generic answers, AI hedges when asked about you. This is the most common starting point for established clinics. The fix is structural — you need to give AI more to work with.
You're inaccurate. AI mentions you, but the description is outdated, wrong, or misses what you actually do. This is fixable faster than invisibility — clarify your own content and own profiles, and the picture sharpens within a few months.
You're outranked by clinics with worse reputations. Frustrating but useful. It means AI is responding to signals you can replicate — usually content, citations, and identity coherence.
Where to go from here
If the audit gave you data you'd like turned into a real plan, that's exactly what we do. We run a deeper version of this audit across all four major AI platforms, plus dozens of long-tail patient queries specific to your clinic and area, and tell you what to fix in priority order.
It's free. No pitch. Just the report.