60% of Dublin clinics are invisible to AI.
We ran 288 AI prompts across 4 platforms, testing 20 Dublin aesthetic clinics. This is what the data shows.
8 visible. 12 invisible.
Each dot represents one of the 20 Dublin aesthetic clinics in our audit. Lit dots appeared in at least one AI answer. Dark dots did not appear at all.
Dublin is more contested than most Irish cities — but still leaves most clinics with nothing.
Unlike some markets where one clinic dominates completely, Dublin has eight clinics with some visibility — spread across a range from 35.4% down to 2.1%. The top is contested. But 12 clinics still receive zero AI mentions across all four platforms.
Visibility rate = percentage of relevant prompt runs in which the clinic was mentioned by an AI platform. Clinic names anonymised. Linksii audit, Dublin, April 2026.
No clinic has locked in the top position. The gap between Clinic A (35.4%) and Clinic B (33.3%) is small. None of the top-ranked clinics built their visibility deliberately — it accumulated over time. A focused programme can match or exceed the current leaders within two to three months.
Perplexity and Gemini surface Dublin clinics most. ChatGPT and Claude trail behind.
Dublin is one of the few cities in our audit where Perplexity outperforms ChatGPT — suggesting that web-indexed sources (directories, reviews) carry more weight in Dublin AI answers than editorial and training data.
Average visibility rate — Dublin clinics across 15 prompt types
Average visibility rate — Dublin clinics across 15 prompt types
Average visibility rate — Dublin clinics across 15 prompt types
Average visibility rate — Dublin clinics across 15 prompt types
Implication for strategy: Clinics that want to rank on ChatGPT and Claude — which currently underperform — should prioritise editorial coverage and publication mentions. Perplexity and Gemini respond well to strong directory and review signals, which are easier to build quickly. A balanced programme covers both.
Dublin clinics drop from 9.4% to 3.3% as patients get closer to booking.
AI visibility narrows sharply at the decision stage. The awareness-to-decision drop of 6.1 percentage points represents the gap between being mentioned and being recommended — and it's where bookings are won or lost.
Why the funnel collapses
Awareness prompts are broad — AI can mention a clinic by name without committing to a recommendation. Decision prompts require confidence: specific treatment expertise, patient review depth, clinical credentials. Most Dublin clinics have enough signal to surface generally but not enough for AI to recommend them with confidence.
Where the commercial value sits
Decision-stage visibility is where bookings originate. Going from 3.3% to consistent decision-stage presence requires treatment-specific content, strong third-party reviews, and clinical credential signals — the exact gaps a Linksii audit identifies for your clinic specifically.
AI knows Dublin clinics exist. It just won't recommend them unprompted.
86% named when asked. 6.5% recommended unprompted. The gap between these two numbers is the entire AI visibility problem. AI has the information to describe Dublin clinics — it just lacks the signal authority to recommend them proactively. Building that authority is what closes the gap.
WhatClinic is the single most influential third-party source for Dublin AI answers.
Dublin's source mix differs from UK cities: WhatClinic dominates third-party citations at 129 — more than Facebook and Instagram combined. 831 total citations recorded across 288 prompt runs.
Clinic-specific website domains aggregated into a single category. Linksii audit, Dublin, April 2026.
WhatClinic is the priority
129 citations — more than Facebook and Instagram combined. A complete, well-reviewed WhatClinic profile is the single highest-leverage action for most Dublin clinics.
Own site carries most weight
Clinic websites combined drive 485 citations — the most of any category. Treatment-specific pages AI can cite are the foundation everything else builds on.
Social signals matter
Facebook (77) and Instagram (73) together drive 150 citations — significant influence for a market where Irish patients use social heavily for research.
The signals that matter for Dublin clinics
Irish directories and registries
- WhatClinic — 129 citations, the dominant Irish third-party source
- IAPAM (Irish Association of Plastic Aesthetic and Medical Practitioners)
- Irish Medical Council register — for medically-led clinics
- Doctify — 28 citations, growing Irish authority signal
Irish-specific authority sources carry the most weight for queries originating from Irish patients.
Irish press and publications
- Irish Times — highest-authority Irish publication
- Irish Independent — broad Irish national readership
- IMAGE Magazine — key aesthetics and wellness publication
- Stellar Magazine — lifestyle, strong female demographic reach
A single feature in IMAGE or the Irish Times carries more AI weight for Dublin queries than any directory listing.
Social and review signals
- Facebook — 77 citations, high-trust signal for Irish patient queries
- Instagram — 73 citations, particularly strong for visual treatments
- Irish Trustpilot — 39 citations, credibility for medical trust queries
- Google Business Profile — fully completed with regular updates
Social citations in Dublin are close to WhatClinic in volume — an active social presence directly feeds AI answers.
Foundational on-site signals
- Treatment pages with clinician-level content specificity
- Consistent NAP (name, address, phone) across all sources
- Third-party patient reviews on multiple platforms
- Practitioner credentials and qualifications detailed on-site
On-site citations were the largest single category at 485 — the quality and depth of clinic website content directly shapes AI answers.
See exactly where your Dublin clinic stands.
Every data point on this page came from running Linksii — our proprietary AI visibility platform — against the Dublin market. We built Linksii because manual queries and commodity monitoring tools don't give the depth needed to act on AI visibility with confidence.
A clinic-specific Linksii audit tells you exactly where you sit in the Dublin visibility picture: your visibility rate across all four platforms, your patient journey funnel, which sources are currently citing you, and what's missing. You get a prioritised action list, not a generic checklist.
Four platforms, Irish context
ChatGPT, Claude, Gemini, and Perplexity tested with Dublin-specific and Ireland-general patient queries.
Full patient journey
Awareness, consideration, and decision-stage prompts — so you know not just if you appear, but when you drop out.
Citation source mapping
Which sources are currently driving your AI mentions — and which gaps are costing you visibility.
Prioritised action plan
A clear ordered list of what to fix first — tied to your specific audit findings.
Further reading
AI visibility data: Belfast market audit
Full Linksii audit data from Belfast — 20 clinics, 287 prompt runs. The nearest comparable Irish market.
Read moreAI visibility data: London market audit
Full Linksii audit data from London — 20 clinics, 288 prompt runs. The most competitive UK market.
Read moreAI visibility data: Birmingham market audit
Full Linksii audit data from Birmingham — 20 clinics, 288 prompt runs. 85% invisible.
Read moreAI visibility data: Manchester market audit
Full Linksii audit data from Manchester — 15 clinics, 228 prompt runs.
Read moreGet your free AI visibility audit
See exactly how ChatGPT, Claude, Gemini, and Perplexity represent your clinic today.
Read moreHow Orbyt works
The ongoing retainer service — brand, AI visibility management, and monthly strategy.
Read moreCommon questions from Dublin clinics
What does the Orbyt audit show about Dublin clinics?
We ran 288 prompt queries across ChatGPT, Claude, Gemini, and Perplexity — testing 20 Dublin aesthetic clinics across 15 different patient prompt types covering awareness, consideration, and decision stages. The results: 60% of Dublin clinics are completely invisible across all four platforms. Of the 40% that do appear, visibility is more distributed than in other UK and Irish cities — the top eight clinics all have some presence, ranging from 35.4% down to 2.1%. The average visibility rate across all 20 clinics is 6.5%. Perplexity (7.9%) and Gemini (7.1%) surface Dublin clinics most frequently; ChatGPT and Claude are lower at 5.4% each.
Why is Dublin's visibility more distributed than Belfast or Birmingham?
Dublin has 8 visible clinics out of 20 (40%), compared to Belfast's 6 (30%) or Birmingham's 3 (15%). This reflects Dublin's more mature clinic ecosystem: several practices have independently accumulated press coverage, directory listings, and third-party reviews over time. No single clinic dominates the way Birmingham's top clinic does at 81%. That makes Dublin both more competitive at the top and more open at the middle tier — a clinic entering the market doesn't face a single entrenched dominant player, but does face a broader spread of established signals.
Why do Dublin clinics drop off so sharply at the decision stage?
Our audit breaks patient queries into three journey stages. Dublin clinics average 9.4% visibility at the awareness stage, 6.0% at consideration, and 3.3% at the decision stage — when patients are ready to book. This funnel collapse is the core problem. AI has enough signal to mention Dublin clinics when asked broadly, but lacks the treatment-specific content, clinical credentials, and patient review depth to recommend a clinic confidently when intent is highest. Closing that gap — from 9.4% awareness to meaningful decision-stage presence — is where AI visibility work delivers the most direct commercial return.
What sources does AI rely on for Dublin clinic recommendations?
Our audit mapped citation sources across 288 prompt runs. Clinic websites (combined) drove the largest citation volume at 485 — reflecting Dublin's relatively well-developed clinic web presence. WhatClinic was the dominant third-party source at 129 citations, followed by Facebook (77), Instagram (73), Irish Trustpilot (39), and Doctify (28). For Dublin specifically, WhatClinic is significantly more influential than in UK cities — it is the highest-cited single third-party source in the Dublin dataset, ahead of Facebook. A strong, well-reviewed WhatClinic profile is the highest-leverage single action for most Dublin clinics.
Do Dublin clinics need Irish-specific directories or UK ones?
Primarily Irish-specific ones for Irish patient queries. Our citation data shows Irish-context sources dominate: WhatClinic (strong Irish traffic), Facebook, Instagram, and Irish Trustpilot are the top third-party sources. IAPAM (Irish Association of Plastic Aesthetic and Medical Practitioners) and the Irish Medical Council register carry authority for medically-led Dublin clinics. For clinics that attract UK or international patients, UK directories like Doctify and JCCP add value — but the primary investment for Dublin-focused AI visibility should be in Irish-context signals first.
Which AI platform is most likely to surface Dublin aesthetic clinics?
Perplexity (7.9%) and Gemini (7.1%) are the strongest platforms for Dublin clinic visibility in our audit — both meaningfully above ChatGPT and Claude (5.4% each). This is a notable finding: it suggests that Dublin clinics may have stronger web-based citation signals that Perplexity and Gemini index well, while ChatGPT and Claude — which draw more on training data and editorial content — still have thinner coverage. A Dublin clinic optimising primarily for ChatGPT and Claude should prioritise editorial and publication-based signals, not just directory listings.
How does Orbyt's Linksii platform work for Dublin clinics?
Linksii is a proprietary AI visibility monitoring platform built by Orbyt — not a third-party tool we subscribe to. It runs structured prompt batches across ChatGPT, Claude, Gemini, and Perplexity to measure how your clinic is represented at each stage of the patient journey. For Dublin, we configure prompts to reflect how Irish patients search — Dublin-specific and Ireland-general queries across awareness, consideration, and decision stages. The Dublin audit on this page was generated entirely through Linksii. Every client gets ongoing Linksii monitoring as part of the Orbyt retainer.
How long before a Dublin clinic sees AI visibility improvements?
Meaningful movement typically appears within two to four months from the start of an active programme. Directory completions and profile updates begin influencing AI answers within weeks. Editorial coverage takes longer to process and weight. Dublin clinics currently have a baseline that is better than some comparable cities — but still well below what is needed to consistently appear at the decision stage. The biggest initial gain comes from closing the decision-stage gap: going from 3.3% to consistent decision-stage visibility is achievable within the first two programme cycles.
Be the first Dublin clinic AI recommends
We run a full AI visibility audit using our Linksii platform — testing ChatGPT, Claude, Gemini, and Perplexity against Irish patient queries. No pitch, no strings. You keep the report.
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